The subject is to provide students with an understanding of the luxury brand market and the principles of luxury brand management. This subject aims to develop the students’ knowledge, skills, and abilities to analyse and evaluate luxury brands and apply strategies for building and managing luxury brands.
This subject aims to develop the students’ knowledge, skills, and abilities to analyse and interpret the role of fashion in society and its impact on cultural identity and expression.
This subject aims to develop the students’ knowledge, skills, and abilities to develop effective brand strategies and create compelling design concepts for luxury brands.
This subject aims to develop the students’ knowledge, skills, and abilities to create exceptional customer experiences that enhance brand loyalty and drive business growth.
The objective of the subject is to provide students with an understanding of the design principles and techniques required for creating various types of accessories. This subject aims to develop the students’ knowledge, skills, and abilities to design and develop accessories that complement and enhance fashion garments.
This subject aims to develop the students’ knowledge, skills, and abilities to create effective marketing and communication plans that enhance brand awareness, reputation, and sales.
The objective of the subject is to provide students with an understanding of the product design and development process in the luxury brand industry. This subject aims to develop the students’ knowledge, skills, and abilities to create innovative and marketable luxury products that meet the needs and expectations of luxury consumers.
This subject aims to develop the students’ knowledge, skills, and abilities to manage and operate luxury retail stores effectively, enhance customer experiences, and achieve business objectives.
